Instagram Just Changed the Game for Realtors—Here’s What You Need to Know

Jul 16

Big news just dropped that’s flying under the radar for most real estate professionals: Google is now indexing Instagram content. As of July 10th, 2025, public-facing Reels, carousels, and posts from professional Instagram accounts can appear in Google search results. That means your content isn’t just visible to your followers anymore—it’s searchable by anyone online.

If you’re a real estate agent, this update creates a major opportunity to generate organic, local leads—for free.

Why This Update Matters for Realtors

Most realtors already use Instagram to post listings or local updates. But now, every well-optimized piece of content has the potential to show up when someone Googles “top realtor in [your city]” or “how to buy a house in [your city].” You’re no longer just competing for likes—you’re showing up in search results alongside blog posts, YouTube videos, and real estate websites.

This shift essentially turns your Instagram into a lead-generating microsite. And if you move quickly, you can outrank competitors who haven’t caught on yet.

What Google Is Indexing

Here’s what’s showing up in search:

Instagram Reels
Carousels
Standard post captions
Professional account bios

The catch? It only works if your account is public and set to professional. If you’re still using a personal profile, it’s time to make the switch.

How to Optimize Your Instagram for Google Search

To take advantage of this change, you’ll need to be strategic about the way you post. Here’s how:

1. Use Hyperlocal Keywords in Every Post

Think about what your ideal client is searching. Instead of posting a reel with the caption “New Listing Alert,” say:
“🏡 Just listed in Fort Mill, SC! Discover how this 3-bedroom home is perfect for families moving to the area.”

Phrases like “homes for sale in [your city]” or “buying your first home in [city]” are SEO gold.

2. Write Longer, Informative Captions

Treat your captions like mini blog posts. Provide helpful advice, explain local market trends, or walk people through the buying process. This content gives Google more to work with—and builds trust with potential clients.

3. Optimize Your Profile

Make sure your bio includes searchable keywords like:

“Fort Mill Real Estate Agent”
“Helping families buy & sell homes in York County”
“Realtor® licensed in SC & NC”

Also, name your account something recognizable—your name, the word “Realtor,” and your city should all be part of it if possible.

4. Leverage Hashtags and Alt Text

Use a blend of broad and location-specific hashtags. And when uploading images, add descriptive alt text. This helps both Instagram and Google understand what your content is about.

Final Thoughts: Be Early, Be Consistent

Right now, most agents haven’t even realized this is happening. That gives you a rare window to show up in Google results ahead of the competition—without spending a dime on ads.

If you’re posting anyway, why not post with purpose?

Instagram is no longer just a social tool—it’s a powerful SEO engine. Use it wisely, and you could turn casual scrollers into loyal clients… just by showing up where they’re searching.

Are you ready to turn your content into your most powerful lead source?

Want help writing SEO-friendly captions or structuring your posts for maximum reach? Let’s chat.

Sarah Cole